How Cognitive Science Can Improve Your PowerPoint Presentations

[From
the article
: Harvard cognitive scientist Stephen M. Kosslyn, who studies
how brains process images, wants to improve the world with his cutting-edge
research. And he’s starting with four ways to make your PowerPoint
presentations more human brain-compliant. …The Goldilocks Rule refers to
presenting the “just right” amount of data. Never include more
information than your audience needs in a visual image. As an example, Kosslyn
showed two graphs of real estate prices over time. One included ten different
numbers, one for each year. The other included two numbers: a peak price, and
the current price. For the purposes of a presentation about today’s prices
relative to peak price, those numbers were the only ones necessary.]

How
Cognitive Science Can Improve Your PowerPoint Presentations

By Annalee Newitz Feb 15, 2008 10:20 AM

http://io9.com/357063/how-cognitive-science-can-improve-your-powerpoint-presentations

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