How Cognitive Science Can Improve Your PowerPoint Presentations

the article
: Harvard cognitive scientist Stephen M. Kosslyn, who studies
how brains process images, wants to improve the world with his cutting-edge
research. And he’s starting with four ways to make your PowerPoint
presentations more human brain-compliant. …The Goldilocks Rule refers to
presenting the “just right” amount of data. Never include more
information than your audience needs in a visual image. As an example, Kosslyn
showed two graphs of real estate prices over time. One included ten different
numbers, one for each year. The other included two numbers: a peak price, and
the current price. For the purposes of a presentation about today’s prices
relative to peak price, those numbers were the only ones necessary.]

Cognitive Science Can Improve Your PowerPoint Presentations

By Annalee Newitz Feb 15, 2008 10:20 AM


Lessons From The Brain-Damaged Investor

[From the article: People with certain kinds of brain damage may
make better investment decisions. That is the conclusion of a new study
offering some compelling evidence that mixing emotion with investing can lead
to bad outcomes. …By linking brain science to investment behavior, researchers
concluded that people with an impaired ability to experience emotions could
actually make better financial decisions than other people under certain
circumstances. The research is part of a fast-growing interdisciplinary field
called “neuroeconomics” that explores the role biology plays in
economic decision making, by combining insights from cognitive neuroscience,
psychology and economics.]

21, 2005

From The Brain-Damaged Investor

Study Explores Links Between Emotion and Results; ‘Neuroeconomics’ on Wall